Want Yard of the Month? Hire Rainstat!

Not really.  We had very little to do with these nice folks getting yard of the month, but it does point out that beautiful landscapes like this don't happen without water.  The right amount at the right place at the right time. 

If your sprinkler system could use some fine tuning, we'd love to help.

Call Drew at 254.829.3800 to schedule a free system check.

The Customer’s Experience Part 2

For years I have looked for something we could “do” to set us apart from other companies that repair and upgrade sprinkler systems. As far as I know, Rainstat Irrigation is the only company that does exactly what we do. I’ve looked for anything that would make us something other than a commodity--which is just fixing your sprinkler system in trade for money.

What would make you way more than satisfied? What would make you say, or at least think, “Wow! They did something so terrific, so unexpected, I’m going to pick up the phone and tell all my friends about Rainstat Irrigation.”

Here are some attempts:

• We price everything up front, so you stay in control.
• We carry state-of-the-art tools, so we can actually solve your problem.
• We answer the phone so you can talk to a real person.
• We don’t hire druggies and alcoholics, so you can feel safe.
• We show up when we say we will, so your time is respected.
• We guarantee our work, so you don’t have to do this again.
• This work take a license, insurance and training. We have all of that.

I know. Yawn!

Here are some things we haven’t done:

• Give a free pen with every job, so you can write something.
  
• Do this for free, so we can get out of this business and do something else.
• Over-promise so we can get all the business.
• Under-deliver, so our margins are higher.
  

So, here's the way we decided to attack this:
We realize that you have a problem and you want that problem to go away as quickly and as painlessly as possible. No theatrics. No phony razzle-dazzle. And, if while we are working on your problem we can see some way to make your day, we want to do that, too.

If that creates a really great experience, well, we’re glad. But, if all we did was take care of the problem with as little overhead for you as possible, we will be happy with that too.

Thanks for reading.

P.S. What do we do? We do commercial and residential sprinkler system repair; upgrade existing systems with weather-based, smart controllers; install, repair and certify backflow devices; and solve drainage problems. You can call us at 254.829.3800 or find us on web here.

P.P.S. We just added an easy way for you to follow us. Just click on the "Follow" button at the top of the sidebar. It would be a real honor if you did.

Realtor Meeting at Keller Williams Waco

I was invited to the Keller Williams Real Estate's office to bring them up to date on the new irrigation rules that go into effect January 1st, 2009. Michael Fanning, a customer and friend, arranged the invite. Kim Galvan, Keller Williams' team leader, presided over the weekly meeting and introduced me. But before she introduced me, she had a few "housekeeping" comments to make. "If any of you need help with your micro-sites or blogs, talk to me . . . ," she said.


Do you realize how much things have changed in just the last decade? Micro-sites? How many years ago was it that the state-of-the-art in MLS listings was a well organized notebook? It struck me that their tool belt had a laptop in it and mine still just had a shovel. They knew they had done a good job when the customer liked what they saw. I knew I had done a good job when the customer liked what they didn't see.

Irrigators and Realtors are polls apart in some aspects.

And not in others.

For instance, you may or may not be a prospect for a Realtor. You may or may not need to purchase or sell real estate. If you have that need, you are a prospect and there was a room full of professionals there that could assist you. But it wasn't because of who you are. It was because of your particular situation at that point in time.

Ditto for me. You don't want to talk to me unless something goes wrong with your sprinkler system or you want to make your system run more efficiently. But at the point of a recognized problem, both industries had better be johnny-on-the-spot with the tools and expertise that you need to solve your problem.

We can all thump our chests and say, "We're better at this than the next person," but it impressed me that Realtors and sprinklers repair folks are in the same business--at its essence. We want to be absolutely trained and have all the necessary tools to serve our friends when they need us. Serve? Friends? Yes. I find that a big part of my job is to build relationships that are based on a mutual like and trust. And I know that's what all of us are looking for. The trouble is, none of us know who our future friends will be. So let's be nice. Let's be friends to everyone.

That's what this room-full of professional Realtors did with me this morning. They were incredibly nice to me and made me feel like they genuinely appreciated my little diatribe about the new rules and how they can affect a home buyer.

Thank you Keller Williams folks. Can I be your friend?