It's Something Like a Traffic Accident

We had gotten off to a later start than intended so, when I saw the emergency lights ahead of us on I35, I groaned inside.  We were doing some work for a WalMart in Austin and we’re always conscious of the time because it takes a while to get there and get back. 

As it turned out, there was an accident but it was on the other side of the interstate.  A truck had completely blocked traffic and cars were backed up as far as we could see.  I was ashamed of myself for thinking I was glad it was “them” and not “us.”  We headed along our merry way for several minutes when I realized the traffic was still stopped.  It had been MILES.  Finally, we came to the end of the pack with new cars just now having to break to a halt.  

Because of my vantage point, I could see something they couldn’t.   Something inside me wanted to jump out of the car and yell, “Stop!  Get off the road!  Go eat, shop, ANYTHING!  You are going to be stopped here for HOURS if you don’t do something now!”

I didn’t, of course.

We continued down the road thinking about those poor travelers and how fortunate we were to not have been involved.  

It may seem to be an obtuse shift, but can we talk about water?  I believe we are in the same place as those unfortunate travelers.  By that, I mean there are already conditions in place that mask themselves now but will become imminently clear later.  

Think about it.  We have no less water now than we did on the day of Creation.  The issue is location, timing and purity.   This blog isn’t the forum to inform you on details, but I would hope you will be enlightened enough to start paying attention to how you use and waste water.  

We know a substantial portion of the water you use is outside (some say 70%).  So, if you are going to have a real impact on your water use, it probably isn’t going to be with a low-flow shower head--although that helps, too.  

That’s why we have a mission her at Rainstat Irrigation.  We want you to use all the water you need, and not a drop more.

We want to help you become a conservation hero while saving you money on your water bill.  Our Smart Controller for your sprinkler system saves anywhere from 20% to 50% on your water bill.  

Please call me.  My cell number is 254/744-1724.  You may be surprised at what you can do.  And if we all do our little part . . . 

The Customer’s Experience Part 2

For years I have looked for something we could “do” to set us apart from other companies that repair and upgrade sprinkler systems. As far as I know, Rainstat Irrigation is the only company that does exactly what we do. I’ve looked for anything that would make us something other than a commodity--which is just fixing your sprinkler system in trade for money.

What would make you way more than satisfied? What would make you say, or at least think, “Wow! They did something so terrific, so unexpected, I’m going to pick up the phone and tell all my friends about Rainstat Irrigation.”

Here are some attempts:

• We price everything up front, so you stay in control.
• We carry state-of-the-art tools, so we can actually solve your problem.
• We answer the phone so you can talk to a real person.
• We don’t hire druggies and alcoholics, so you can feel safe.
• We show up when we say we will, so your time is respected.
• We guarantee our work, so you don’t have to do this again.
• This work take a license, insurance and training. We have all of that.

I know. Yawn!

Here are some things we haven’t done:

• Give a free pen with every job, so you can write something.
  
• Do this for free, so we can get out of this business and do something else.
• Over-promise so we can get all the business.
• Under-deliver, so our margins are higher.
  

So, here's the way we decided to attack this:
We realize that you have a problem and you want that problem to go away as quickly and as painlessly as possible. No theatrics. No phony razzle-dazzle. And, if while we are working on your problem we can see some way to make your day, we want to do that, too.

If that creates a really great experience, well, we’re glad. But, if all we did was take care of the problem with as little overhead for you as possible, we will be happy with that too.

Thanks for reading.

P.S. What do we do? We do commercial and residential sprinkler system repair; upgrade existing systems with weather-based, smart controllers; install, repair and certify backflow devices; and solve drainage problems. You can call us at 254.829.3800 or find us on web here.

P.P.S. We just added an easy way for you to follow us. Just click on the "Follow" button at the top of the sidebar. It would be a real honor if you did.

The Customer's Experience

I want to tell you about my birthday lunch. A friend picked me up to try out the newest restaurant in town, Chuy’s. I like Mexican food.

I’m headed somewhere with this post that deals with some reading I’ve been doing about the customer “experience” -- the idea that you and I are looking for more than just __________ (fill in anything), we’re interested in an “experience.” We don’t want to go shopping, we want to go on an African safari complete with lions, tigers and bears. We don’t want to just go out to eat, we want EXCITEMENT, or some other mood. Me? I just wanted to enjoy the company of my friend, have a quiet enough place where we could talk and get a few bites to eat.

This friend heads up the Mexican food booth at our community’s annual Thanksgiving craft and children's fair. So, when he saw a group of ladies making tortillas by hand, we went over to take a look. They were standing behind a glass enclosure, so everyone could see exactly how and by whom their tortilla was made. One of the waitresses noticed that we were taking all this in and asked if we had any questions. My friend asked a few questions.

That was it. We sat down at our table and started looking at the menu.

A moment later, that same waitress walked up to our table and said, “Gentlemen, here are a few samples of our tortillas that I just took off the griddle. I thought you might enjoy them,” as she handed us a warmer-dish with tortillas in it.

THAT was nice.

So, I received a very positive “experience.” But I don’t think it was contrived. It was just a waitress that was thinking of someone other than herself. My guess is that there is no entry in a Chuy’s training manual that says to, “Take free tortillas by the table of a couple of old guys that happen to be interested in the tortilla process.” And that’s what made it pretty great.

We want to do that too. And, frankly, that’s a real problem. I’ll tell you about it in my next post, but if you want to look at our home page, you'll see our take on it.

Waco Changes Code–Lemons or Lemonade?

Most people don't know about it yet, but the City of Waco made a change that affects just about everyone who owns a sprinkler system. Any way you look at it, it's going to add additional cost to the citizens. Bummer. This cloud, however, may have a silver lining. (The good news is at the bottom of this post.)

First, what changed?

Your yard is now classified as a "high hazard" from the folks that sell you your water. You have always had to have a backflow device as a part of your sprinkler system (to protect other folks that use water from the city), but now you must have a Reduced Pressure Zone (RPZ) backflow device. Because it is engineered so that it cannot fail without obvious signs, it is considered the most full-proof device--except for air-gap, and we won't get into that here.

But, I'm "grandfathered in," aren't I?

Well, sort of. You don't have to go out right now and update your system to code, but you will eventually have to. By "eventually," I mean, we cannot bring your system back into service without bringing it up to code if we do a "major repair." A "major repair" is defined by the state as any repair that opens your system's main line to the atmosphere. Obviously, that means we can't repair your existing backflow device without bringing it up to code. But, it also means we can't even repair a valve without this update.

How much, you might ask, does this cost?

I'm not quoting prices here because we need information specific to your system. We need to know what you have now and what size RPZ you need. Brace yourself, though, 'cause it's not cheap. The RPZ itself is a fairly large bronze apparatus. And, the upgrade of the backflow device isn't the only thing that is required. Your system now requires a valve that isolates the sprinkler system from the rest of your domestic water supply. You may already have this, and, if you don't, you should. A filter must be installed, too.

So, this new rule means you will eventually upgrade your sprinkler system to include a Reduced Pressure Zone (RPZ) backflow device, a filter and an isolation valve.

Does this sound like it's all Lemons and no Lemonade?

Now for the good part:

By upgrading to an RPZ, you can do some fun stuff with your sprinkler system you have probably wondered why it's not done all the time. Like fertilizing or getting rid of mosquitos. Injecting stuff into your sprinkler system is the perfect way to distribute anything that goes on your lawn. It couldn't be done before because your old backflow device would not adequately protect the water supply. Well, now it does!

Fertilize

Now, fertilizing is as easy as adding a water soluble fertilizer (a lot of choices--including organic) to a tank. It dispenses a very small amount of fertilizer to your system every time you water. Is that too much fertilizer? No. Our most popular system, when set at its highest output is 400 parts water to 1 part fertilizer. At it lowest setting, it is 37 times less fertilizer than that. And, because of the way it is applied, it is much, much more beneficial to the plants than throwing fertilizer granules on the ground and watering them in.

Mosquitos

Once you have a system for distributing a solution through your sprinkler system, a lot of possibilities open up. Want to cook out, but he mosquitos are carrying you away? Add some organic insect repellant, run through a short cycle and viola! you have re-occupied your back yard.

So, the painful part is updating your sprinkler system to meet the city's new code. That's the lemon. The lemonade is what you can do now that you have complied with the new code. Hello to no-work-fertilization and hello to no-mosquitoes.

We would love to give you a no-obligation Promise. (A Promise is our guaranteed, up-front price. It's not an estimate.)

You can call Drew at 254.829.3800 or email us at info@rainstat.com.

The Art of Hootness

I want to tell you about a Waco shopkeeper that is an inspiration to me and should be to all shopkeepers everywhere. Her name is Karyn and she owns a remarkable cooking shop called the Gourmet Gallery.

Now, I'm only slightly acquainted with my friend's office manager, but she and her husband have just had their first child. I asked Karyn to make up a gift basket for her. "What do you want?" A very logical question, I'll admit, but one I was completely unequipped to answer. As I said, we were only slightly acquainted. "I'll work something up."

I traveled to Gourmet Gallery to pick up the basket and deliver it to Hewitt Chiropractic, the lair for Drs. Michael and David Moore, and Rene, their now-on-maternity-leave office manager.

To me, it was a nice basket.

"Rene's been in here before," Karyn said. "I think she'll really like this. I called her office and found she's a hot chocolate connoisseur. And, I know she likes nice things."

Is this obvious to you? This Waco shopkeeper gave enough of a hoot to call my recipient's office. I think that's laudable, but, let's face it--that kind of effort could be a written requirement in some This-Is-The-Way-We-Do-It-Here manual. But she *remembered* her coming in and *remembered* the kind of stuff she likes. That's not in any manual. That's hootness.

Hootness is rare, but it's not totally absent in this town. We want and hope Rainstat's customers see hootness in us, too.

Okay, I realize blogs are largely soliloquies but, if no one but me reads this, I want to encourage myself to start looking for hootness and shouting it from the mountain tops when I find it.

And, I'd bet that basket knocks her socks off. Thanks Karyn.

What a hoot!

The Inertia of "No"

This is a topic that's on my mind even though it has absolutely nothing to do with irrigation. Here goes!

"No" is almost always the right answer if the criteria for judgment of rightness is the provability of wrongness.

What?

Consider this conversation:
"Should we do this?"
"No."
"Right answer."
"How do you know "no" is the right answer?"
"If I say "yes" and you do it and it fails, you know I approved the wrong thing to do. But if I tell you not to do it, you will likely not know anything good or bad so you can't prove that not doing it was wrong." It's the inertia of "No."

Inertia is a noun. According to Apple's dictionary, it means:
1) a tendency to do nothing or to remain unchanged : the bureaucratic inertia of government.
2) Physics• a property of matter by which it continues in its existing state of rest or uniform motion in a straight line, unless that state is changed by an external force.

Jesus, from the Bible, told a story about a boss giving three employees some money to manage while he was on an extended trip. Two of the men risked his money in profit-potential projects and doubled their money. One, because he was afraid of losing his boss' money, locked it in a safe place and simply returned the money that was given him. Jesus, through his storied employer, praised the two that risked his money and doubled it and condemned the man that hid it out of fear. The boss said the employee could have at least put the money in the bank and gained the interest.

Have you ever considered an alternative to this story?

The alternative story begins the same but the outcome is changed. When the boss returns, the two that risked the money in profit potential projects, lost it and the one that kept it in a safe place out of fear, returned all that the boss left to his keeping.

Would the boss condemn the two that lost it and praise the one that returned all that was entrusted to him?

Hmm.

Would you take just a minute and tell us what you think? My next post will be my thoughts on it.

The New Cost of a Sprinkler System-Count Your Zones

Perhaps you have just moved into a home that does not have a sprinkler system, or you're building a new home. Maybe you've read that the addition of a sprinkler system is smart, both from a resale standpoint and as a necessary convenience. So you call around to get some prices from a few companies. (In case you didn't know, Rainstat rarely installs a sprinkler system. We just repair and upgrade them.) Do you go with the lowest? How about the highest? How do you know?

The cost of a sprinkler system is normally thought of as the initial cost--the cost to get it installed. But, how much does it cost to operate? We believe you need to consider operating costs because it is inevitable that costs are going to go up. Maybe a lot.

What factors do you consider when you are trying to determine how much it costs to operate your new or existing system? The process of calculating your system's precipitation rate, a water audit, (some cities that are running out of water are requiring it. Not here, thankfully.) is more complicated than we want to go into here. It can be calculated if you know each head's flow and distance or by literally placing tuna cans all over your yard and measuring the water in the cans over a set amount of time. Call this the Left Brain approach.

Your sprinkler controller, aka "clock" or "the box on the wall," turns your sprinkler system on and turns it off. That's it. Simple. But the decision of how long it stays on for each zone is the critical factor in your operating costs. How is your system broken up into separate, distinct zones? Do you water the shady part of your yard on the same zone you water the sunny part? The shady part needs less water. Is there any way for you to let that part run less than the sunny part? If not, you have a decision to make, "Do I water log the shady part or starve the sunny part?"

These areas are called "hydrozones." And the more accurately you group similar plant materials, shade and slopes, the more efficient you can be--which normally means more is better. But here's the rub.

Your irrigation contractor wants you to have the absolute best system money can buy, but he knows you don't know how to judge that. He also wants you to choose him and knows that his competitor is also bidding this system. So he compromises. He designs your system by covering the area with as few zones as your water supply will allow. Lower price now, higher price every month after that, forever.

What's the difference in price? Easily double--or more! Will you recoup that? Yes, but it can take some time--or maybe not. That's your call.

The bottom line is this: Every new sprinkler system MUST have a scale drawing that shows each head and each zone's area. Under the new rules that went into effect in 2009 it MUST also show every major tree (shade) and hardscape (sun exposure). Look at the plans. Did the irrigator divide your zones by hydrozones? If s/he did, it is probably more expensive initially and cheaper to run.

Now you can get that calculator out and engage your left brain again. Happy calculating!

P.S. If you want to really save water, let us install our smart controller and weather station. It programs itself every day so no water is wasted. Ever.

Thanks for reading!

A Practical Epiphany

The word "epiphany" might be a bit strong.

I've always looked for that special something that would incite our customers to love us. But I realize that our job is "get your head in the game, get this sprinkler system fixed as quickly and as inexpensively as possible, and get out of these people's lives."

As it is, we repair whatever the problem is, we do it for the price that was quoted in our Promise before the work started and we place our little sticker on the controller in the hope that you will call us again. Magic huh?


My realization, my epiphany, is that we are not in the Magic Business, Disney is. Anything we "do" is ultimately just what is expected.

And that creates a subtle but profound change here at Rainstat Irrigation. We will continue to give Promises before we obligate you to pay for any work we do. We will still fix the problem if you honor us with permission to do so. We will even continue to keep our trucks clean and our employees well identified.

But I see a need to tweak something–maybe just an attitude. In an attempt to look at ourselves from your perspective, I see that we are nothing more or less than a supplier that can potentially ease your pain. If we can do that in the most pain-free way possible, we've done our job.

As I said at the beginning, our attitude needs to be "get your head in the game, get this thing fixed as quickly and as inexpensively as possible, and get out of these people's lives." We'll keep leaving our little stickers on your controller in the hope that you will call us again but the magic will be that you are able to get on with your life without worrying about dead plants, shocking water bills or whether or not we will do what we Promised.

No magic. Just an attitude. And a commitment.

More help on our web site

The Rainstat Controller and Weather Station solves the problem of scheduling your sprinkler system for water savings and a beautiful landscape. But what if you don't want to spend $1k to avail yourself of this new device?

Answer: Program your controller to cooperate with the weather. You may have discovered that your weather man talks about "inches of rain" while your controller talks about "minutes of run-time." What we have here is a failure to communicate.

Please stay tuned. We are in the process of writing a free white paper on programing your controller correctly and continuously in conjunction with a redesign of our web site.

More later . . .

If you don't want to jump through these hoops, get a Rainstat Controller. It's like a thermostat for your yard.

Can we agree on what is Complicated?

Today's home sprinkler system tools would utterly fail if they modeled how your air conditioner worked in your home. You would have to look at the hour by hour weather forecast, and schedule your air conditioner to come on when the inside temperature got uncomfortable. But before you could do that, you would have to know 1. how long it takes for the outside temperature to raise the temperature in your house and, 2. you would have to know how long it took to lower the temperature once the a/c started.

Let's say you knew these two necessary bits of information and could calculate when your air conditioner should come on and how long it needed to run. Fine, but now you need to have some way of turning it off at the right time and turning it back on when it gets too hot.

Thankfully, you have a thermostat. It senses the current, inside temperature regardless of how hot it is outside, compares that current temperature to the desired temperature (set by you, once) and either turns the a/c on or off.

Yet a few people have told me that setting their sprinkler system by predicting when their yard needs water is simple and that setting the Rainstat controller (once forever) is complicated.

I believe that some of these objectors are really saying, "I'm afraid to give up control of my watering schedule because I'm afraid I won't be able to afford the water bill." Keep in mind that the Rainstat Controller has proven itself in saving between 20% and 50% on your annual water bill. That is assuming that your landscape was green before and you want it to stay green.

Granted, if your grass is in a state of stress all summer because you will not water the inch and a half it needs each week during our Waco summers, you have reason for concern. But if your grass is green now, giving up control of when and how much it runs will be as hard as it is to set your thermostat on 72 degrees and enjoying the automatic cool.

That's why we say, "It's like having a thermostat for your yard." Please call us today at 829-3800 to get all your questions answered.